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Understanding legal challenges on the mobile Web
By Gonzalo E. Mon Mobile phones present marketers with unique opportunities for interacting with consumers, but they also present unique legal challenges. Laws written for a wired world do not always...
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Stay denied: Federal court gives green light to text-spam lawsuit against Google
Marc Roth is partner in the advertising, marketing and media division of Manatt, Phelps & Phillips By Marc Roth A federal court in Oakland, CA, denied Google’s motion to stay a class-action lawsuit...
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What your service provider is not telling you about new TCPA rules for...
Michael Ahearn is vice president of customer development and marketing at Archer By Michael Ahearn We have all seen the Armageddon dates come and go with a chuckle. Millennial computer clocks. Mayan...
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Auto-dialing compliance elicits confusion, costly consequences
Becky Burr is chief privacy officer of Neustar By Becky Burr The business of telephone solicitations just got a bit more confusing. The Federal Communications Commission (FCC) recently began enforcing...
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A lawyer’s take on the TCPA amendments for calling and texting
William Heberer is partner at Moritt Hock & Hamroff By William Heberer Shakespeare once famously warned about the “ides of March,” but this year many telemarketers should be more attuned to the...
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TCPA petition filed with FCC to support mobile messaging
Jack Philbin By Jack Philbin As most of us in mobile marketing now know, the new rule in the Federal Communications Commission’s (FCC) Telecommunication Consumer Protection Act (TCPA) went into effect...
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Mobivity exec: Merchants narrow in on quality text messaging conversations
Chick-Fil-A drives sales with text messaging NEW YORK — A Mobivity executive at the fifth annual Mobile Marketing Day conference said the chaos following last year’s Telephone Consumer Protection Act...
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TCPA compliance remains a headache for marketers
Marc Roth is a partner in the advertising, marketing and media division of Manatt, Phelps & Phillips By Marc S. Roth Consumers are increasingly using their mobile devices for real-time, any-time...
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